When I first entered the 'creative' world of advertising it was in via the side door. I started out at the media agency MEC (now Wavemaker), cutting my teeth on social media reports, customer service and managing brand profiles. After being given free rein on some smaller accounts, my creativity began to shine through and I was soon approached for a role at AMV BBDO. Since then, I've gone on to produce highly innovative campaigns for some of the biggest brands in the world, such as Netflix, Guinness, KFC, Samsung and BT.

Over the last 14 years, I've written and developed concepts for global and local social campaigns, pre-rolls, print, gaming, AR, installations, events and OOH. Ideas that have trended both nationally and globally, generating earned media on the likes of The Jimmy Kimmel Show, BBC Radio 1, BuzzFeed, LADbible, The Independent, The Metro, The Drum, Campaign and even on the red carpet in LA.

I've been fortunate enough to have my work recognised at The Webby Awards (x3), The Caples, Shorty Awards, Spikes Asia Festival of Creativity, AWARD awards, Campaign Brand Film Awards, BIMA, the Beer Marketing Awards and the Marketing Society Awards.

I'm a creative leader who can wear many hats, possessing skills that I can adapt and morph between dependent on the brief in hand. I'm a naturally strategic thinker who also knows how to muck in and drive projects forward.

I'm a highly motivated and ambitious person, driven to make big ideas that both entertain audiences and create fame for brands. Compelling ideas and experiences that people want to talk about and spend time with. Whether it makes them laugh, cry or laugh-cry, I aim to produce ideas that people feel better for experiencing - even if it’s only for a moment.
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