For the launch of the SOLARGLIDE 5 trainers, our challenge was to position adidas as the go-to brand for runners, highlighting why London creatives run and how it helps them ‘own their energy,’ with a focus on a female-first audience.
Our insight? 8 in 10 young creatives said running helps them clear their heads and focus on their creative projects.
On TikTok, we spotted a trend where creators asked strangers quick-fire, mind-bending riddles, cutting between the best responses to create highly engaging, repeatable content.
And so, our ‘Think on Your Feet’ challenge was born. Led by creator Abi Clarke, we hit the streets to test the creative problem-solving skills of London runners - where the sharpest minds won a fresh pair of adidas SOLARGLIDE 5 trainers. The content was cross-posted on LADbible and Tyla, LADbible Group’s female-focused entertainment community, ensuring maximum engagement was achieved across both audiences.
A creator edit was also made for Abi Clarke, who published to her 350k Instagram followers.
Results:
- 2.9 million reach + 11.4k engagements across the whole campaign.
- The LADbible cross-post over-achieved against the 25% view rate benchmark, reaching 31.21%
- Top-performing Facebook video worldwide in the Apparel & Accessories industry during its launch week (source: Tubular Labs)
Our insight? 8 in 10 young creatives said running helps them clear their heads and focus on their creative projects.
On TikTok, we spotted a trend where creators asked strangers quick-fire, mind-bending riddles, cutting between the best responses to create highly engaging, repeatable content.
And so, our ‘Think on Your Feet’ challenge was born. Led by creator Abi Clarke, we hit the streets to test the creative problem-solving skills of London runners - where the sharpest minds won a fresh pair of adidas SOLARGLIDE 5 trainers. The content was cross-posted on LADbible and Tyla, LADbible Group’s female-focused entertainment community, ensuring maximum engagement was achieved across both audiences.
A creator edit was also made for Abi Clarke, who published to her 350k Instagram followers.
Results:
- 2.9 million reach + 11.4k engagements across the whole campaign.
- The LADbible cross-post over-achieved against the 25% view rate benchmark, reaching 31.21%
- Top-performing Facebook video worldwide in the Apparel & Accessories industry during its launch week (source: Tubular Labs)
