Brief: To create online 'fame' for the £7.50 BT Infinity Sale.
Idea: Champion the price of £7.50 through the first ever live Twitter game show.
How: We created a programme of hourly live streams that featured a conveyor belt of top prizes from the world of home entertainment. Within each round we placed an item worth just £7.50 (the same price as BT Infinity) that viewers had to spot to win the bundle for that hour. Viewers would tune in to the live stream on Twitter - that ran for 7 minutes and 50 seconds - tweet in, and wait for the winners announcement made in the next live stream that followed.
My role: I came up with the idea and mechanic for the first ever live Twitter game show. I also managed the supporting social content on the day, which included Vine teasers for each round and the prizes available to win.
Results:
My role: I came up with the idea and mechanic for the first ever live Twitter game show. I also managed the supporting social content on the day, which included Vine teasers for each round and the prizes available to win.
Results:
At the time was BT's most successful ever social media activation.
30,000 brand tweets on the day.
26,000 competition entries.
x2 industry average for engagement.
20.2 million impressions.
30,000 brand tweets on the day.
26,000 competition entries.
x2 industry average for engagement.
20.2 million impressions.
Case study film:
