HORSE RACING
A series of 'Guinness horse' designs that have been used as social posts, print and out of home adverts in GB and Ireland.
These posters have been used to tie Guinness to The Grand National, Cheltenham Races and Galway Races.
Guinness Horse is still running at racing events ten years later. Recently spotted at Cheltenham Festival in 2024.
The Masters Golf | The Ryder Cup
Two planned 'reactive' posts to go live at the moment a winner was announced at both tournaments.
ST. PATRICK'S DAY
According to Twitter, this was the first 3D Gif posted by a brand in the UK.
GUINNESS WIFI - DUBLIN WEB SUMMIT
A reactive tweet in response to the Wifi going down at the Dublin Web Summit where Guinness was being sold.
SOCIAL MEDIA DAY
"After a day of typing out characters; let’s head to the bar and meet with some. #socialmediaday"
FIREWORKS NIGHT
"Sometimes it's the simplest ideas that sparkle.
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Enjoy fireworks responsibly. #GuyFawkes #BonfireNight"
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Enjoy fireworks responsibly. #GuyFawkes #BonfireNight"
OKTOBERFEST
Pretzel design in the shape of the Guinness Harp paid homage to our German friends and fellow fans of great beer.
(Due to a reported shortage of pretzels being produced one year we did consider flying Guinness Harp pretzels in to the festival via drone - unfortunately airspace rights caused complications)
HALLOWEEN
Brief: Link Guinness to Halloween by creating 'thumb-stopping' content for fans scrolling through their Facebook feeds
Idea: Do away with the classic Guinness pint designs and instead create a spooky-illusion to stop and shock fans.
How: Create a video-file fit to the size of a Facebook Link ad - as fans scroll, the link ad comes to life as a ghostly hand empties a pint of Guinness within their newsfeeds.
Results:
1 million views, +5,000 shares, +12,000 likes
Reach: 330,000 (organic), 3.3m (paid)
FASHION WEEK
#FRIDAYFEELING
