Results:
1.7m video views (62% above target) becoming LBG's most-viewed video with a branded partner in 2021.
7.6m impressions (65% above target).
5.7m reach. 52k Likes. 2.6k Comments.
47% view through rate (17% above target).
The Instagram Reel generated the second highest volume of comments for any Instagram video, including Reels, from any branded partner on LADbible Group in 2021 (1,081).
8% percentage point increase in people saying KFC is a brand that 'serves food you crave'.
1.7m video views (62% above target) becoming LBG's most-viewed video with a branded partner in 2021.
7.6m impressions (65% above target).
5.7m reach. 52k Likes. 2.6k Comments.
47% view through rate (17% above target).
The Instagram Reel generated the second highest volume of comments for any Instagram video, including Reels, from any branded partner on LADbible Group in 2021 (1,081).
8% percentage point increase in people saying KFC is a brand that 'serves food you crave'.
Hero video
Instagram Reel
Stills
