Three episodes. Three KFC Virgins reviewing the Colonel's chicken.
Results:
Facebook's most-viewed video from a Food Sponsor & Media Partner in 2020.
All three episodes featured in Facebook's Top 10 most-viewed videos of that year.
The campaign reached over 22 million people.
The Chris Eubank episode was shared over 10,000 times on Facebook alone.
Not to mention the ever-increasing supply of KFC & Chris Eubank memes across TikTok, Instagram and Twitter.
Facebook's most-viewed video from a Food Sponsor & Media Partner in 2020.
All three episodes featured in Facebook's Top 10 most-viewed videos of that year.
The campaign reached over 22 million people.
The Chris Eubank episode was shared over 10,000 times on Facebook alone.
Not to mention the ever-increasing supply of KFC & Chris Eubank memes across TikTok, Instagram and Twitter.
We adapted each episode, cutting them down for the Instagram audience.
Awards:
Winner, Campaign Brand Film Awards
Finalist, Digiday Marketing & Advertising Europe Awards
Shortlisted, Marketing Week Masters
Winner, Campaign Brand Film Awards
Finalist, Digiday Marketing & Advertising Europe Awards
Shortlisted, Marketing Week Masters