Background: Bright was Netflix's first major Originals movie. Launching on December 14th, Bright would stream instantly to phones, laptops and tablets across 190 countries at the same time. In other words, Bright was the first blockbuster film to premiere in your home.
Insight: Christmas lights are bright and beautiful, and in Australia there’s always ‘that street’ where houses are spectacularly lit up in celebration and social feeds are flooded with spectacular Christmas lights.
Solution: Netflix puts on a 'blockbuster' Bright Christmas lights display across homes within a Sydney street. Here we hosted the Australian premiere (and as it turned out, world premiere) for BRIGHT where an Aussie Will Smith introduced the movie to the media and special guests in attendance (see Calling All Will Smiths case study).
The resulting Bright Christmas lights film was posted to Netflix Australia's social channels and was distributed to relevant media partners. Influencers in attendance and Netflix Australia also posted live updates from the premiere.
Extended version of Bright Christmas lights below
Facebook cover video