Three episodes. Three emotional reunions.
Results highlights:
18.5million people reached (+26%) - 4.4m views (+89%) - +307k engagements.
18.5million people reached (+26%) - 4.4m views (+89%) - +307k engagements.
1 in 20 viewers surveyed went on to apply for a course to train for a role in the NHS.
1 in 7 viewers surveyed searched for different NHS roles available after watching our videos.
Harry & Carl's story was the best performing piece of branded content over the past 90 days* within the Public Service and Non-Profit sector on Facebook. And all videos were in the top 10 most viewed and top 7 most engaged with.
Harry and Carl's video was 12th most viewed and 7th most engaged branded content video over the past 365 days* on Facebook.
Harry and Carl's video was 12th most viewed and 7th most engaged branded content video over the past 365 days* on Facebook.
The series became LADbible Group's 2nd most viewed branded campaign (after KFC Virgins) over the past 90 days*
* At the time of writing.
* At the time of writing.
Awards:
Honouree, The Webby Awards
Highly Commended, The Drum Content Awards
Finalist, Campaign Brand Film Awards (Most emotional film)
Finalist, Campaign Media Awards
Honouree, The Webby Awards
Highly Commended, The Drum Content Awards
Finalist, Campaign Brand Film Awards (Most emotional film)
Finalist, Campaign Media Awards
