“There’s a lot of love for this idea because you’ve basically found a way to tell the essence of the entire movie within a TikTok.” - Carmen Chan, Paramount Pictures
Inspired by nostalgic childhood games' ability to reconnect adults to lost memories, our research showed that ‘chalk obstacle courses’ were also a thing on social. So, we created our own version to entice busy New Yorkers to play hopscotch in front of our Imaginary Friend characters 'Blue' and 'Blossom'. The film was cutdown and edited for audiences across YouTube, YouTube Shorts, TikTok, X, Instagram and Snap. It was even reposted by director John Krasinski to his 3 million followers on Instagram too.
+1 million views on TikTok after one week