We orchestrated a sensorially-led and Da Vinci inspired journey for blind YouTube star Molly Burke that would see her reclaim a traumatic memory from 10 years ago; where, on a trip to Paris, she broke down under the realisation that she would be unable to see the famous Mona Lisa. Told through a 10-part YouTube series, this was an authentic, fun, and at times emotional journey, that engrossed her 2 million subscribers from the start. All before culminating in a true #DoWhatYouCant moment thanks to Samsung.
In perhaps a more poignant moment, it also provided an opportunity for Molly to reflect how far she has come, by acknowledging all the success she has achieved since losing her sight.
The journey was captured by fellow Samsung influencer Sam Evans, who we partnered with, writing the script for the above wrap video that went out via his own YouTube channel.
In perhaps a more poignant moment, it also provided an opportunity for Molly to reflect how far she has come, by acknowledging all the success she has achieved since losing her sight.
The journey was captured by fellow Samsung influencer Sam Evans, who we partnered with, writing the script for the above wrap video that went out via his own YouTube channel.
Below is my favourite episode from Molly's 10-part YouTube series. Making a custom perfume in Grasse: